Fundraising is a critical component of any non-profit organization. It allows organizations to raise the money necessary to support their programs and services. A call-to-action is a plea or request for donations. It can be used in a variety of fundraising campaigns, including direct mail, online, and email. A call-to-action should be clear and concise, and it should explain how the donation will be used. For example, a call-to-action might say, "Your donation will help us provide meals for families in need." A call-to-action can also include a sense of urgency, such as " Every dollar donated will be matched!" By including a call-to-action in your fundraising campaigns, you can increase the likelihood of receiving donations.