An LYBUNT (Last Year But Not This Year) and an SYBUNT (Some Year But Not This Year) report are two important tools for non-profit organizations looking to cultivate lapsed donors. These reports contain a list of people who have previously donated to your organization but have not done so this year. Non-profits can use these reports to focus their efforts on reinvigorating the support of these individuals who have already demonstrated a commitment to the organization's mission.
The LYBUNT report is a list of people who gave to your non-profit organization last year but did not give it this year. Non-profits can reach out to donors who have recently supported the organization and are more likely to respond to a request for renewed support by focusing on these individuals. This report can also assist organizations in identifying trends or changes in donor behavior, allowing them to adjust their fundraising strategies accordingly.
The SYBUNT report is a list of people who have previously donated to your non-profit but have not done so this year. Non-profits can reach out to donors who have previously supported the organization and are more likely to respond to a request for renewed support by focusing on these individuals. This report can also assist organizations in identifying longer-term trends and patterns in donor behavior, which will allow them to make strategic decisions about how to cultivate lapsed donors in the future.
LYBUNT and SYBUNT reports are typically used in conjunction with other methods of donor cultivation, such as personal phone calls, handwritten thank-you notes, or email campaigns. Non-profits can provide lapsed donors with a personalized and meaningful experience by combining these methods, which can often reignite their interest and revitalize their support.
Finally, an LYBUNT and SYBUNT report are essential tools for non-profit organizations seeking to cultivate lapsed donors. Non-profits can often reignite their interest and revitalize their support by focusing on these individuals and using a variety of methods to reach out to them, ensuring the long-term success of their fundraising efforts.
