Who are Lapsed Donors?

A donor is said to have lapsed when they make a donation to a non-profit organization and then do not donate again for an extended period of time. There are a number of reasons why donors might lapse, including forgetting about the organization or feeling like their donations are not having an impact. Non-profits can take a number of steps to prevent donors from lapsing, such as staying in touch through social media and personal contact, making it easy to donate, and ensuring that donors feel their contributions are making a difference. By taking these measures, nonprofits can help to ensure that their supporters remain engaged and committed to their cause.

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