What is a Fundraising Appeal?

Nonprofit organizations rely on donations to continue their work. To generate donations, they hold fundraisers and send out appeal letters. An appeal letter is a type of fundraising letter that asks for a donation. Nonprofits usually send appeal letters to people who have donated in the past or who they think might be interested in donating. The letter should explain what the organization does and how the donor's money will be used. It should also include specific information about how to donate. By sending an appeal letter, nonprofits can connect with potential donors and explain why their work is important. Ultimately, an appeal letter is an important tool for Nonprofits to generate donations.