Volunteer Management: How to Manage Nonprofit Volunteers

Volunteer Management: How to Manage Nonprofit Volunteers

Volunteer management is a process, often undertaken by a nonprofit organization, that includes recruiting, training, and supervising volunteers. Managing volunteers requires a lot of coordination and an organization must take great care of those who offer their time, skills, and expertise to a cause without the expectation of financial compensation. The importance of volunteer management to a nonprofit is often understated but it can be crucial to the success of an organization. Managers must ensure that volunteers are aligned with the mission, objectives, and values of the organization to achieve their goals.

The Role of Volunteer Management in Nonprofit Organizations

The role that volunteer management plays in a nonprofit organization can be understood through the following crucial points:

Optimizing Volunteer Resources

Volunteers are a hugely valuable resource that, with the correct management, can contribute to the success of an organization. When managed effectively, volunteers will be matched with the needs of an organization based on their skills and expertise. By managing volunteers in this way, an organization can ensure that they are optimizing this resource and making efficient use of the time and talents of their volunteers.

Aligning Volunteers with the Mission

The correct management of volunteers will ensure that they appreciate and align with the mission and goals of an organization. When volunteers are in sync with an organization, and what it aims to achieve, a sense of purpose can be fostered. This will help to make the contributions of volunteers more effective and meaningful.

Volunteer Retention and Volunteer Engagement

In order for an organization to retain a team of committed volunteers, it must engage them properly. This can be achieved by providing volunteers with meaningful tasks, recognizing their hard work, and giving an enriching experience. When an organization is able to do this, it will increase the satisfaction of volunteers, which leads to long-term relationships and engagement.

Recruiting Volunteers

The effective recruitment of volunteers is extremely important to the success of a nonprofit organization. It is vital to implement a strategy that allows an organization to connect with passionate individuals and provide a seamless volunteer experience that aligns with its mission.

Strategies for Attracting Volunteers

An organization looking to attract volunteers can implement the following strategies:

  • Define Needs: Define the tasks and responsibilities of volunteers with clarity. Outline specific duties and ensure that volunteers appreciate the importance of their contributions.
  • Showcase Impact: Showcase the positive impact that volunteers can have on the progress of a nonprofit organization's mission. The meaningful difference that volunteers have made can be demonstrated through success stories and testimonials.
  • Targeted Outreach: Locate specific groups of potential volunteers that align with the values of an organization and tailor a message to them that will resonate with their interests.

Creating Effective Volunteer Job Descriptions

An effective volunteer job description will clearly define what is needed and expected of a volunteer if they wish to contribute to the goals of a nonprofit organization. The role, responsibility, and expectation of a volunteer should be concisely described in order to make the position easy to understand.

If any specific skills are required by volunteers for the role, this information should be included in the job description. A nonprofit should mention any benefits of volunteering with their organization and communicate the amount of time that a volunteer should expect to commit to the role. Finish the job description by including contact information so that potential volunteers are able to get in touch with the organization.

Utilizing Digital Platforms for Volunteer Recruitment

An organization should make use of digital platforms when recruiting volunteers. Here is how this can be achieved:

  • User-Friendly Website: An organization should ensure that its website is user-friendly and has a dedicated page for volunteer recruitment.
  • Volunteer Platforms: Make use of online platforms that help an organization to connect with volunteers.
  • Social Media Campaigns: Launch campaigns on social media with the intention to advertise volunteer opportunities and target potential volunteers.

The Importance of Training and Onboarding in Volunteer Management

If an organization wishes to maximize the success of its volunteers; it is important to ensure that volunteers are prepared and effectively integrated into the team. This begins with the development of a robust and comprehensive training program. An organization should identify key competencies and construct a curriculum around them. The aim of the curriculum is to equip volunteers with the knowledge and skills required to be effective in their role.

Volunteer management begins before the volunteer arrives. A smooth onboarding lays the groundwork for a successful and positive volunteer experience. An organization should have an onboarding strategy in place before advertising its volunteer opportunities. It is best practice to clearly articulate the expectations and objectives of a volunteer, and it may be beneficial to assign them a mentor for guidance. Making a volunteer feel welcome will build a sense of belonging and help them to perform to their potential. A good way to get started with this is to introduce the volunteer to other members of the organization and host an orientation session.

In order to maintain a base of skilled volunteers, it is important for an organization to offer ongoing training. Effective volunteer management in this regard will assist volunteers with staying ahead of industry trends and provide them with opportunities to broaden their expertise. It is a good idea for an organization to regularly evaluate the progress of its volunteers so that it can tailor future training programs and maximize their impact. Be sure to celebrate and recognize volunteers so that the organization can foster a culture of development and retention.

Scheduling and Coordinating Volunteers

Scheduling and coordination is a huge part of volunteer management. An organization should make use of scheduling tools, balance the availability of volunteers with its needs, and communicate its coordination strategies.

Tools and Techniques for Volunteer Scheduling

The following are three effective tools and techniques for successful volunteer scheduling:

  1. Calendar Apps: An organization should make use of a shared calendar app such as Google calendar. Allowing both the organization and its volunteers to share a calendar promotes visibility and coordination of volunteer schedules.
  2. Scheduling Software: Dedicated scheduling software like ShiftPlanning or When I Work can be used by an organization to streamline the scheduling process and provide volunteers with an accessible platform for viewing their schedules.
  3. Regular Updates: For the best results, and to avoid confusion, an organization should ensure that its volunteer schedule is frequently updated to reflect any adjustments.

Balancing Volunteer Availability with Organizational Needs

Effective volunteer management involves a balancing act between the availability of volunteers and the needs of an organization. It is best practice to frequently assess the availability, preferences, and time commitments of volunteers so that the organization can make informed decisions about the allocation of this resource. A volunteer schedule should be flexible to accommodate volunteer availability while adhering to the continuously changing requirements of an organization. Be sure to encourage open communication and make it as simple as possible for volunteers to express their availability concerns in order to promptly find a solution.

Communication Strategies for Coordination

Below are three volunteer management communication strategies to establish effective coordination:

  1. Centralized Platforms: Coordinate with volunteers on a centralized platform such as Slack for real-time notifications.
  2. Feedback Channels: Create open feedback channels in order to encourage volunteer feedback.
  3. Regular Check-Ins: Host frequent check-in sessions with volunteers to ensure that they feel a valued part of the organization.

Engaging and Motivating Volunteers

Effective volunteer management is consistent and continuous; an organization should aim to keep volunteers engaged and motivated. Providing volunteers with a variety of tasks that cater to their specific skill sets is a fantastic way to boost engagement and prevent feelings of monotony. An organization should regularly meet with volunteers to ensure that their experience is fulfilling and to address any concerns that volunteers may have with their current workloads. By providing a volunteer with continuous learning opportunities, an organization can enhance the skills of the volunteer while keeping them motivated through investment in their personal development.

Another great way to motivate a volunteer and maintain their engagement is to reward them. An organization should make a point of publicly celebrating the achievements of its volunteers via newsletter segments, social media shout-outs, or any channel that helps to spread the news to others. Significant volunteer milestones can be met with certificates and awards to display the organization's appreciation of major contributions. Be sure to personalize recognition and make sure that there is an emphasis on the specific impact or achievement of each volunteer.

Overall, volunteer engagement and motivation stems from a strong volunteer community. Here is how an organization can use volunteer management strategies to establish its own strong volunteer community:

  • Social Events: A nonprofit organization should organize and host in-person or digital social events for volunteers. These social events will help to generate a sense of community among volunteers and give them an opportunity to build camaraderie.
  • Collaborative Projects: Volunteer managers should encourage collaboration between volunteers by involving them in group projects. When a volunteer partakes in a group project, they are able to share a sense of purpose with other volunteers and cultivate teamwork.
  • Communication Platforms: A virtual community is just as effective as an in-person community. An organization should establish a communication platform that a volunteer can use to share experiences, ideas, and foster relationships.

Evaluating Volunteer Performance

A good volunteer management plan will include the evaluation of volunteer performance. Below are some common methods used by nonprofit organizations to evaluate the performance of their volunteers:

  • Goal Achievement: An organization can set predefined goals for a volunteer and use them to measure the tangible outcome of their contribution.
  • Surveys and Feedback: Through the use of surveys and feedback, organizations can gather information from beneficiaries, staff, and volunteers themselves. This will allow the organization to evaluate the perceived effectiveness of volunteer contributions.
  • Quantitative Metrics: Volunteer impact can be quantified using a variety of metrics such as hours volunteered, jobs completed, and milestones accomplished.

Regular one-on-one feedback sessions can be the ideal way to discuss the performance of an individual volunteer, supply them with constructive feedback, and help them to continue moving in the right direction. Alongside this, an organization should incorporate recognition programs as part of their volunteer management. It is vital to celebrate good individual and collective volunteer performance. Performance reviews can be used as a platform to focus on strengths, highlight areas for improvement, and set objectives for future development. It is crucial for an organization to remember that volunteers do not receive financial compensation, they should not be antagonized during the performance evaluation process.

Along the way, an organization will need to address challenges and conflicts involving its volunteers. The best approach to volunteer challenges and conflicts is prevention. Organizations should maintain open lines of communication so that volunteers are able to express concerns and have them promptly squashed before they become a bigger issue. Even with prevention measures in place, conflicts will still arise. Staff members and volunteers should receive basic conflict resolution training so that they are able to overcome disputes without outside intervention. If a conflict should become too large to resolve by the involved parties, an organization should have a mediation plan in place that can bring about a constructive resolution.

Volunteer Retention Strategies

Volunteers aren't always easy for nonprofit organizations to come by. It is best practice to implement strong volunteer retention strategies to ensure that volunteers provide their time, skills, and expertise to an organization long-term. This prevents the organization from having to search for new volunteers frequently.

Key Factors in Retaining Volunteers

The following are the key volunteer management factors that help to retain volunteers:

  • Clear Communication: In order to manage a volunteer effectively, an organization should be clear in its communication with them. Be consistent with updates surrounding objectives, volunteer expectations, and how their contribution is impacting the mission.
  • Meaningful Engagement: Volunteer management involves providing a volunteer with meaningful engagement. Tasks should be fulfilling and align with the skills of the volunteer that undertakes them.
  • Flexibility: The needs of a volunteer are diverse and it is best for an organization to be flexible in order to accommodate them. It is best practice for a nonprofit organization to help a volunteer to balance their commitments effectively.

Building Long-Term Relationships with Volunteers

Organizations should aim to establish long-term relationships with volunteers from the outset. A great method for building a foundation in this regard is to operate a mentorship program. Experienced volunteers can be assigned to new volunteers in order to help them get up to speed and foster a sense of guidance. An organization should create a volunteer training plan that will allow them to work closely with volunteers to set personal development goals. Helping a volunteer to envision growth in their future with an organization will stimulate their continued support.

Creating a Positive Volunteer Experience

Here are three key methods for creating a positive volunteer experience:

  1. Welcoming Onboarding Process: Ensure that all new volunteers are warmly welcomed and introduced to the culture, values, and team members of an organization.
  2. Community Building: Through the organization of social events and team-building activities, an organization can foster a strong sense of community among its volunteers.
  3. Impact Recognition: Always recognize the efforts of volunteers so that their contributions do not go unnoticed and they continue to feel valued.
  4. Feedback Mechanisms: Make it as easy as possible for volunteers to share their thoughts, suggestions, and issues. This will demonstrate that their input is valued and help to maintain volunteer happiness.

Legal and Ethical Considerations in Volunteer Management

As with all aspects of the nonprofit industry, volunteer management is accompanied by legal and ethical considerations. There are legal obligations associated with the support of volunteers. A framework for volunteer engagement must be developed before a volunteer can begin contributing. The framework has to outline a clear agreement between the volunteer and the nonprofit organization about roles, responsibilities, and expectations. A volunteer may require their background to be checked if the nature of the work calls for it. It is vital for nonprofit organizations to understand where volunteers fall under the legal implications regarding worker's compensation and to ensure that they comply with the applicable laws and regulations.

Aside from cooperation with the law, it is paramount for an organization to guarantee that it is making ethical considerations during volunteer management. Fair and equal treatment of volunteers should be the top priority. Regardless of background, each volunteer should feel included and respected. Sensitive information should be confidential and it is critical for an organization to ensure that volunteers understand how to manage this expectation. Volunteers should be trained to make this consideration during all interactions with beneficiaries and clients. Conflict of interest guidelines are important to establish to assist with addressing potential conflicts, promote transparency among volunteers, and maintain integrity during volunteer engagements.

Nonprofit organizations should encourage a safe and inclusive environment for their volunteers. Here is how that can be achieved:

  • Safety Protocols: Effective volunteer management involves the establishment of safety protocols for volunteers. This is especially important in roles that assume a level of risk. These protocols serve the purpose of protecting the volunteer and those that they serve.
  • Diversity and Inclusion: By recognizing the distinctive perspectives and backgrounds of each individual volunteer, a nonprofit organization can embrace a diverse and inclusive culture.
  • Anti-Harassment Policies: An organization should make great efforts to establish a safe environment that is free from discrimination, bullying, and harassment. For this to become a reality, an organization should enforce and clearly communicate an anti-harassment policy.


Q: How can I be effective at volunteer management?

A: There are many facets to effective volunteer management. Someone who is good at volunteer management will have leadership qualities, be empathetic, and have the ability to plan for the future. As mentioned earlier, it is important for a volunteer manager to establish long-term relationships with volunteers. This can be achieved by following the information in this article.

Q: What does a volunteer manager do?

A: A volunteer manager is in charge of a nonprofit organization's volunteer recruitment, volunteer training, and volunteer program planning. They have the responsibility of advertising volunteer opportunities, onboarding new volunteers, establishing long-term relationships with volunteers, reviewing volunteer performance, ensuring that there is a safe environment for volunteers to operate in, and much more.

Q: What is the purpose of volunteer management?

A: Volunteer management is the ongoing process of ensuring that volunteers are recruited, tracked, engaged, and retained within a nonprofit organization. A volunteer is an extremely valuable resource to an organization and their management is a critical role.


Effective volunteer management is a multifaceted domain that is critical to the success of a nonprofit organization. It cannot be overstated how valuable a resource volunteers are in the nonprofit industry. For this reason, it is extremely important for organizations to implement strong volunteer management strategies in order to establish long-term relationships with volunteers, assist volunteers with personal development, and ensure that volunteers are helping the organization to further its mission. By adhering to ethical and legal considerations, a nonprofit organization can foster a culture of inclusion and guarantee a positive experience for its volunteers. This allows organizations to establish a committed volunteer community that will create a lasting impact on the communities that they serve.

If your nonprofit organization requires assistance with common challenges such as fundraising, donation management, or event hosting then contact Paybee to learn more about their all-in-one nonprofit management platform and be sure to sign up for the demo!

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Benjamin Mcquaid

Hello! I am Benjamin, a freelance writer from the United Kingdom. I have had a passion for writing since my highschool days and love to research and produce content on any topic. For enquiries, contact me via email: benjaminmcquaid5@gmail.com.