Winning Big: The Essential Guide to Raffle Ticket Prizes

The Prize Is Right: Setting the Stage for a Successful Raffle

Raffles have been around forever, and there’s a reason why people still love them—they work. When you make the right kind of prizes available, people who had no intention of participating are suddenly lining up for tickets. Whether you’re fundraising for a school, nonprofit, or community group, the right raffle prize can make a big difference in how much interest—and money—you bring in for your charity. 

While luxury vacations and high-ticket items definitely grab attention, you don’t always need to go all out to get people interested. Sometimes all it takes to get people talking is something simple—like a gift basket of local goodies, a dinner-for-two gift certificate at a nice restaurant, or special seats at the next big sports game or concert. It really comes down to knowing your crowd. As long as it feels like something people would actually want to win, you’re on the right track.

And now, with so much fundraising happening online, running raffles has never been easier. Thanks to mobile-friendly setups, and platforms like Paybee,  people can buy tickets from their couch, at work, or even while waiting in line for coffee. A simple QR code on a flyer or a quick social media post makes it easy for supporters to get involved. Many people also turn to social platforms and community networks when deciding which raffles to support—so having prizes that truly stand out matters more than ever.

In this guide, we’ll walk through smart strategies for choosing raffle ticket prizes, share what’s trending in the raffle world this year, and give you real-life examples from fundraising groups who’ve made it work. Whether you’re going big with a luxury package or keeping it simple with local favorites, the goal is the same: offer something people want and make it easy for them to participate.

Why Do Raffle Prizes Help Boost Fundraising Success?

People love supporting a good cause—but the chance to win something makes it even more appealing. That added incentive does more than just boost interest—it creates momentum that benefits your whole event. Here’s how the right raffle prizes can make a real difference in helping you achieve your fundraising goals.

They get people excited. The chance to win something adds energy to your fundraiser and keeps participants engaged from start to finish. Everybody wants to be a winner.

They help boost sales. Prizes offer an incentive for people to get involved—when there’s something of value on the line, people are more likely to pull out their wallets and participate.

They get people talking. The right kind of prizes can create a buzz, which often leads to ticket buyers talking with friends and family about the raffle or sharing the details online, which gives your event some free publicity and helps your event reach a wider audience.

They fit any budget. Whether your goal is big or small, you can offer prizes that fit your finances—from simple gift cards to VIP experiences—which keeps fundraising accessible to any size of organization.

They make donating fun. A raffle isn’t just about raising money—it’s also about giving back to the community and making giving feel enjoyable for everyone involved.

What Are Raffle Ticket Prizes?

Simply put, raffle ticket prizes are what winning ticket holders receive if their numbers are drawn, and the main purpose in offering attractive raffle prizes is to encourage people to buy tickets as a way to support the fundraising goals of charities, schools, or community-based organizations.

One of the best things about raffles is how flexible they are. With a bigger budget, you might go all in on one high-value prize that brings people in with the "wow factor." On the other hand, you might offer several smaller prizes, which brings people in because they have more opportunities to win. Either way, the prizes you choose help shape the feel of your event—and how excited people are to take part. Below are some of the most popular raffle formats, each with its own kind of draw.

Types of Raffle Prizes

• Cash Prizes: Money talks, and cash prizes give recipients the freedom to decide how to use their prize—whether it's paying off bills, treating themselves, or saving up for that "something special." While cash prizes are more often than not the most popular kind of raffle prize, it's important to take into consideration that some states have strict rules regarding these kinds of raffles due to gambling laws. Take a moment to review your area’s rules ahead of time in order to avoid problems later on.

Examples: $100 cash prize, 50/50 split, prepaid debit cards
Appeal: Simple, flexible, appeals to everyone
Budget Range: Moderate to high ($$–$$$)

• Physical prizes: Tangible items like gadgets, gift cards, and gift baskets are classic crowd-pleasers when it comes for raffle fundraisers. The trick is choosing the right kind of prizes for your audience. If you're unsure about what route to take and what kind of prizes to offer, ask around or check out what’s worked in the past. When the prizes fit your audience’s interests, your raffle feels more appealing—and ticket sales follow.

Examples: Electronics, gift cards, kitchen gadgets, themed gift baskets
Appeal: Tangible prizes people like to see and touch
Budget Range: Low to high ($–$$$)

• Exclusive Experiences: When it comes to raffles, winning an experience package is extra special. Prizes like these leave a lasting impression, even after the raffle ends. They offer something a little different—something people can connect with. At the end of the day, it’s the experience they remember, not just what they took home.

Examples: Spa day, concert tickets, weekend getaways

Appeal: Memorable and often feel unique and exclusive

Budget Range: Moderate to very high ($$–$$$$)

Strategies for Selecting Raffle Ticket Prizes

Picking the right prizes can really boost the excitement around your raffle. It’s not only about the price tag—it’s about choosing things that click with your crowd and make the event more enjoyable. When you understand what your audience wants, your raffle is more likely to succeed.

Know Your Crowd

Think about who will be buying tickets. Will it be families, young adults, seniors, or maybe a mix? What kinds of things do they enjoy? When your prizes match their interests, people get excited and want to join in. For example, parents might love kid-friendly experiences or dining out, while the younger crowd might be drawn to the latest tech gadgets or concert tickets.

Work With Local Businesses

A smart way to get prizes is to team up with businesses in your neighborhood. Many local shops and restaurants are happy to donate gift cards or services for a fundraising event—sometimes just for the good word you’ll give them in return. This helps keep your costs down and builds community relationships at the same time.

Variety Is Key

You don't need to focus only on just one big grand prize. It can actually be smarter to offer a variety of options. If it’s in your budget, include some standouts that catch the eye—like a weekend trip or new cellphone—along with lots of smaller items like handmade crafts or gift baskets. That way, you reach different budgets and give everyone a better shot at having their ticket pulled and taking home a prize.

Put Out The Word!

Once your prizes are set, don’t keep them a secret! Share photos and videos on your social media pages, newsletters, or community boards. A great picture with a short, fun description can boost interest and get people talking. The more buzz you create, the more tickets you’ll sell.

What’s Trending in Raffle Ticket Prizes for 2025?

Picking raffle prizes that really catch people’s attention is changing in 2025. Apart from cash–which never goes out of style–donors these days are drawn to prizes that feel more personal, meaningful, or aligned with their values. That means raffles are moving away from generic, off-the-shelf items and shifting toward experiences, eco-friendly choices, smart tech, and prizes that have a thoughtful touch. Here’s the lowdown on what’s hot this year:

Experiences Are the New Favorite

People love winning experiences they won't forget—a weekend trip, tickets to a show, or a behind-the-scenes tour of a local vineyard or brewery. These prizes aren’t just things you keep on your shelf. They’re unique raffle ticket prizes that create memories, and that makes them a big draw for raffle tickets.

Eco-Friendly Is Here to Stay

In today's world, people are paying attention to how their decisions affect the environment—and raffle prizes are no exception. Prize ideas like stainless steel lunch and beverage containers, plant-based candles, or bundles from local eco-conscious vendors. You could also include something like a national park pass or a guided nature walk—prizes that connect with people who value the environment and sustainability.

Technology-Based Prizes Continue Turns Heads

The newest tech-based gadgets and gizmos are still a solid bet, especially when you're trying to grab attention. Popular options like smartwatches, wireless earbuds, and Bluetooth speakers tend to draw interest from a wide age range. A well-chosen tech prize feels both trendy and useful—which often translates to more ticket sales.

Personal and Curated Goodies

There’s something special about a prize that reflects someone’s interests. A curated basket filled with self-care items, wine and cheese goodies, or a games night goodie basket filled with board games and snacks feels more personal than a generic gift. These kinds of prizes show you’ve put in the effort—and that goes a long way with supporters.

Going Local

Partnering with local businesses or "Mom and Pop" stores —like your neighborhood café or a well-loved bookstore—is on the rise. These collaborations not only help attract new supporters but also add credibility and increase community ties and give your raffle an authentic, hometown feel.

In short, the raffle prizes that resonate in 2025 are less about flashy stuff and more about meaningful moments, responsibility, and connection. Tapping into these trends can help your fundraiser hit the right note with your audience.

Raffle Prize Challenges (And How to Handle Them)

Putting together a raffle can be a great way to raise money—but figuring out the prize part isn’t always easy. Whether you’re trying to stick to a budget, follow the rules, or just find something your audience will actually want, there are a few common bumps in the road.

Know Your Limits

Money is often the main challenge. You want the prizes to feel exciting, but high-value prizes have high-value price tags. Smaller fundraisers or community groups usually work with smaller budgets, so it takes a bit of creativity to make things work. This might mean reaching out to local businesses for donations, offering "experiences" instead of physical prizes, or putting a few smaller items together to create something special. Finding the right balance between budget and appeal takes some time and effort—but it’s definitely possible with a little imagination.

Challenge: Staying within budget
Solution: Try asking for donated items or bundle smaller things into themed baskets.

Know the Rules

This part’s important. Raffle laws aren’t the same everywhere. Some states—like Hawaii and Alabama—generally prohibit them altogether without special permission. Others have specific rules about who’s allowed to run one or what prizes you can offer. In California, 90% of the money has to go to a nonprofit. And in Connecticut, forget about offering cash—it’s a no-go. Always double-check your local laws before you start printing tickets. If you’d like a bit more information about raffle rules and regulations check out this informative article here. 

Challenge: Legal limitations
Solution: Look into your local or state raffle laws before 

Know Your Logistics

A common detail that’s easy to miss when planning a raffle is how to handle the prizes. If the prize is large, delicate, or hard to move, you’ll need to figure out where to keep it, how to package it securely, and the best way to get it to the winner without any hassle. For local events, arranging a pickup location or arranging delivery often does the trick. Online raffles, however, can get a bit tricky—shipping costs, the chance of physical damage in transit, and customs regulations if shipping internationally--can all become a headache if not taken into account beforehand. Taking a bit of time to sort out these details ahead of time can save a lot of frustration down the road.

Challenge: Handling delivery
Solution: Go for digital items, gift card baskets, or prizes that are easy to ship or pick up.

And Of Course… Know What You’re Doing

Finally, even if everything runs smoothly, you still need prizes people want to win.  As we’ve mentioned throughout this guide, if the items don’t fit your crowd, you might have a hard time selling tickets. Taking the time to learn what your crowd values and choosing prizes that match those interests can make a big difference in how well your event performs.

Challenge: Audience appeal
Solution: Think about what your group actually wants. Ask around or look at past raffle favorites.

Sourcing Raffle Ticket Prizes

So you know you want to organize a raffle, and you know you need prizes that will make people want to buy tickets. But if funds are tight, you may not know where to start. Remember that finding the right raffle prizes doesn’t have to mean spending a lot of money. By reaching out and asking for a little help, it's possible to land appealing raffle prizes that will get people interested without breaking the bank. Here's how:

Start with local businesses. A lot of small businesses are happy to help, especially if it gives them some positive publicity. Reach out and let them know what you’re working on. If they can donate a gift card, a product, or a free service, offer to mention their name on your social media or event materials. It’s a simple way to support each other.

Ask people within your network. Think about who already supports your group—friends, volunteers, board members, or past donors. Someone might own a business or have access to something they’d be willing to offer. It could be handmade items, professional services, or one-of-a-kind experiences. You won’t know unless you ask.

Try crowdfunding for big prizes. If you have your eye on a pricier item, but it’s out of budget, consider asking your supporters to help fund it through crowdfunding sites like Kickstarter or GoFundMe. Even a few small donations can make a difference. Just be clear about what you’re trying to buy and how it’ll help raise more for the cause.

Spread the word online. Put out a quick post letting people know you’re looking for donated items. You might be surprised who steps up, and when others see people getting involved, they’re often more likely to join in too.

Marketing Raffle Ticket Prizes

You can have amazing raffle prizes lined up, but if no one knows about them, you won’t sell tickets. Marketing matters—probably more than you think—and the good news is, you don’t need a huge budget to get results.

Start with what you already use. If your group’s on social media, post early and post often. Share photos of the prizes along with short descriptions, so people know why it’s worth buying a ticket. Use countdowns, behind-the-scenes posts, or even polls to build interest. And don't forget to use appropriate hashtags to bring in ticket buyers who may not have known about your raffle otherwise.

Email is another simple but effective tool. A few well-timed messages can go a long way—kick things off with an announcement, then follow up with prize spotlights or deadline reminders. Keep the tone light, clear, and focused on what people stand to win.

And finally, don’t overlook local promotion. Ask prize donors, local businesses, or community influencers to help spread the word. If they’ve contributed something, they often want to show it off—it benefits both of you. Also, community Facebook groups, neighborhood bulletin boards, event calendars, or even posters in coffee shops can help get the word out. The goal is simple: make sure people know what’s up for grabs—and how to get in on it.

Success Stories: Big Raffles, Big Prizes

While your event may or may not be operating on a budget, it never hurts to dream big and learn some lessons from some raffles that have made it work. Across the country, organizations have used big prizes and smart strategies to bring in serious support for their causes. Here are a couple standouts worth noting.

In Idaho, North Idaho College has been running its Really BIG Raffle for more than 30 years. In one recent year, the top prize was a brand-new home valued at over half a million dollars. They sold just 5,500 tickets—each one priced at $150—and every single one sold. Why did it work? The prize was exciting, the odds felt better than most raffles, and people knew the money would help fund local education. The combination of limited tickets and a high-value prize made it feel exclusive but still accessible.

Now take the Minnesota Millionaire Raffle. While it’s not tied to a nonprofit, it shows what can happen when you limit ticket sales and keep your raffle seasonal. It launches once a year, usually around the holidays, with a few large cash prizes (including a $1 million top prize) and thousands of smaller ones. People wait for it, and it almost always sells out. Proceeds go toward various state programs, but what really drives it is familiarity. Ticket buyers know when it’s coming, what’s on the line, and how to get in on the action.

Both examples show how the right mix of timing, prize value, and structure can turn a simple raffle into something people look forward to—and keep coming back for. Here’s a quick overview of what these raffles offered, what their strategies were, and what their outcomes were.

Quick Look: Prize Strategy Examples

North Idaho College's Really BIG Raffle

•  Prize: New home worth over 500k
•  Strategy: Limited tickets, strong local support
•  Outcome: Sold out—proceeds back student programs

Minnesota Millionaire Raffle

•  Prize: Multiple cash prizes, including $1 million
•  Strategy: Runs annually, capped tickets, strong ticket buyer loyalty
•  Outcome: Sells out nearly every year—proceeds go to fund state programs

Wrapping up With Raffle Prizes

Big or small, a good raffle can bring in real results. It starts with solid planning—lining up prizes people actually want, keeping things organized, and making sure your audience is excited to take part. From getting donations to getting the word out, the small stuff matters. 

If you have any questions about fundraising or are looking for an all-in-one fundraising platform to help your organization achieve its goal feel free to contact us here at Paybee, our fundraising experts would be happy to help. 🐝

FAQ's: Raffle Prize Edition

1. What kinds of prizes sell the most tickets?

Big-ticket items tend to grab the most attention—raffle prize ideas like cash, trips, gadgets, or one-of-a-kind experiences. But it’s not just about value. The best prizes are the ones that actually speak to your audience. If people see something they’d love to win, they’re more likely to buy in

2. How should winners be selected and notified to ensure fairness?
   A common concern with raffles is making sure the ticket selection process is fair and transparent. Most groups go with a random draw, whether that’s old-school ticket pulling or using online software. Just make sure your process is clear ahead of time, and follow through on how and when winners will hear from you—usually by phone or email.

3. How should I price my raffle tickets?
   When it comes to how to price your raffle tickets, the answer usually depends on the value of the prizes and your target audience. Smaller prizes generally mean lower ticket prices, while bigger-ticket items can justify a higher price. Bundle deals (such as "3 for $10") can help boost sales, and early bird pricing can encourage ticket buyers to get in on the action from the get-go.

4. Are there legal requirements or restrictions for raffle prizes?
   Legality is a big topic—and an important one. The main questions that usually arise center on obtaining permits, what restrictions there may be on who can enter, what age requirements may be involved, and if there are any restrictions on prize values or the actual raffle items themselves. Rules vary widely by city, state, and in some cases, even county, so checking local regulations is a must.

5. What happens if some prizes aren’t claimed?
   While it may be rare, if a raffle winner doesn’t come forward or, for some reason, you’re unable to contact them, you may wonder what to do with their winnings. The most typical answer is to redraw for a new winner, but policies can differ. It’s important to decide this in advance and clearly explain the process to all participants