Choosing the Right Non Profit Website Builder to Create a Powerful Website for Your Organization

Not having a website in today’s digital world is major mistake for any nonprofit that still doesn’t have an online presence. First off, most people today expect any legal and legitimate charity to have an online web presence or website, including all the social media channels connected to it. Secondly, those that still don’t have at least a basic site are simply seen as outdated or unprofessional and lacking transparency, or too small to effect change. Simply put, not having a website is seriously hurting your cause.

The problem is, many people that start a nonprofit often have limited budgets, they lack the technical skills needed to create and maintain their website, and they need to balance multiple priorities making it even harder to create an effective online presence. This can all make it really easy to overlook their website or settle for a less-than-ideal solution. But in reality, your website is one of your most powerful tools for growth and engagement. So how do you get your first website up and going easily, cheaply and looking as professional as possible? That’s exactly what we’ll go over in this article, so be sure to read on!

Why Your Nonprofit Needs a Website

Simply put, legitimate research has shown that having a well planned out and executed website has many benefits including increasing donor trust, improving engagement, enhancing perceived professionalism, and directly boosting online donation rates. In addition, online giving is the preferred giving method, especially for Generation Z and Millennials.

Here are just a few finding from some recent research to demonstrate just how important it is to get your website up and going:

1. Website Quality & Donor Trust

   • “A well-designed charity website significantly influences donor trust and engagement, with design consistency playing a critical role in perceived credibility.” (Three Research Essays on the Effects of Charity Website Design on Online Donations, 2014)

2. Impact of Visual Appeal on Donations

   • “Charity websites that incorporate high-quality visuals and human imagery increase perceived warmth and trust, which directly impacts a donor’s intention to contribute.” (The Effect of Charity Website Design on Perceived Consistency and Its Impact on User Trust, 2021)

3. User Experience and Donation Behavior

   • “The ease of navigation and clarity of information on a nonprofit’s website positively correlate with higher online donation rates.” (Three Research Essays on the Effects of Charity Website Design on Online Donations, 2014)

4. Consistency & Professionalism in Website Design

   • “A charity website’s visual consistency enhances perceived professionalism, which in turn increases donor confidence and willingness to give.” (The Effect of Charity Website Design on Perceived Consistency and Its Impact on User Trust, 2021)

And while all of these benefits are great, it’s also important to note that your website should also act as a centralized hub for all the information and resources your supporters need. Rather than relying on social media or email to keep people updated, your site can host everything in one place. From your mission statement and impact stories to upcoming events and volunteer opportunities, visitors can easily find what they’re looking for from the convenience of their smart phones. This makes it easier for people to engage with your cause, whether they want to just learn more or take action and make a donation.

Plus, when it comes to fundraising, your website is a powerful tool. You can streamline donations by adding easy-to-use donation forms or even hosting a full-fledged fundraising campaign. For example, platforms like PayBee.com make it simple to integrate donation buttons and even create dedicated fundraising pages on your own website. Having a website also allows you to promote and track campaigns in real-time which can help you reach your goals even faster.

In addition, it’s also far more easier to engage with volunteers and community members by creating a volunteer sign-up form, email list opportunities while also sharing any news or updates on how your organization is making a difference. And it doesn’t just stop with volunteers, your website can serve as a platform for people to get involved in other ways, from fundraising to spreading awareness.

In short, a website is a fantastic tool for building trust, gathering resources, facilitating donations, and keeping your community engaged. It’s not just about having a presence online, it’s about making that presence work for your nonprofit in tangible and impactful ways.

Key Features of a Good Nonprofit Website Builder

When it comes time to deciding on which platform to use to build your website, there are a few major features to look for that will make your site much easier to build, maintain and use for both your supporters and your staff.

User-Friendly Design and Customization

A nonprofit website should be easy to create and update. Choose a builder with drag-and-drop functionality, pre-designed templates, and flexible customization options. This will make it much easier for you to build your website and make it so even someone with no design or website experience can create something that is still appealing to the eye and looks somewhat professional.

SEO Optimization for Better Visibility

SEO is an important aspect of any website looking to be found in search engines like Google or Bing. Look for a builder with built-in SEO tools for options like meta tags, mobile responsiveness, and fast loading pages. Google’s research shows that mobile friendly sites rank higher in search results making this a crucial feature (source: Google Search Central). And with many users accessing websites via smartphones and tablets, you’re going to need a responsive design that adjusts seamlessly to different screen sizes and providing a consistent experience for all of your users. Luckily, almost every option has solid SEO capabilities as it has become more of a must rather than a maybe option.

Clear Navigation

This feature is often overlooked yet is vital. People should be able to find exactly what they’re looking for easily, quickly and intuitively. You should be able to organize your site with straightforward menus and labels that allows your users to access any of your resources in less than three clicks. This helps avoid people getting frustrated and leaving your site simply because they can’t find your contact form or donation page.

Social Media Integration

You website needs to have options to connect with your social media channels. Embedding social media feeds and sharing buttons on your site allows your visitors to engage with your content across different platforms while expanding your reach and fostering a sense of community. You users should also have the ability to easily share anything on oyur site on their own feeds and channels as well.

Email List Sign Ups

There are still some people that will want to be engaged through email rather than your site or social media. So having an email list sign up form on your site is another way to get people to engage with your charity. List building tools like forms and pop-ups should be part of your website and should seamlessly flow with your overall design and function properly.

Event Management Tools

Although not every platform offers these types of tools, many will provide them with a plugin or for an additional fee. Event calendars, ticketing options, and registration forms are all extras that can make your website even more engaging to your visitors, and if the option for these tools is available, it may be a big plus. But often times webmasters look to online software platforms like Paybee to integrate with their website in order to provide additional functionality like this.

Donation and Fundraising Integration

One of the biggest advantages of having your own website is the ability to allow your supporters to donate. Right from your site. Most platforms allow you to integrate payment gateways such as Stripe, Paypal and Wise seamlessly. According to the Blackbaud Institute, the percentage of charitable giving donated through online sources rose from almost 8% in 2022 to over 12% for the average organization in 2023.

Volunteer Sign-Up and Management

Almost every charity relies heavily on their volunteers, so including the capability to add ways for them to communicate and receive updates can be extremely helpful. Builders like WordPress offer plugins such as WPForms to collect volunteer applications. Some platforms also provide scheduling and communication tools to streamline volunteer coordination.

Security and Compliance

Security and compliance are always a priority, and it’s the same for your website. This is because nonprofits handle sensitive donor and supporter data, so security is critical. So it’s necessary to be sure your choice of nonprofit website builder offers SSL encryption, GDPR compliance tools, and secure payment processing if you’re not using a third party tool. Most solid platforms include built-in security features to protect personal information.

Affordable Pricing and Free Options

Cost is always an important aspect of choosing your website builder. There are free options like Wordpress, but most other platforms do charge fees, often on a monthly basis. While these fees may cover things like keeping your site secure and up to date, you’re going to need to balance the cost versus what you’re getting for your money. You can also look to see if your hosted builder provides nonprofits a discounts on their plans.

A strong website is one of the best investments a nonprofit can make. Choosing the right website builder ensures your organization reaches more people, raises more funds, and operates more efficiently. Ready to build your nonprofit’s website? Start by exploring platforms that fit your needs and budget.

Top Non Profit Website Builders Reviewed

1. Paybee

Builder Overview: While not technically a website builder, Paybee is a platform designed to streamline fundraising efforts for nonprofits and can seamlessly integrate with any website creating a complete solution overnight. It offers tools to manage donations, events, and auctions, making it easier for organizations to engage with donors and raise funds. Paybee's user-friendly interface and comprehensive features make it an outstanding choice for nonprofits aiming to enhance their fundraising capabilities and run their charity's day to day operations.

Key Features:

• Integrated donation processing

• Event management tools

• Auction management

• Real-time analytics

• Donor management system

Pros:

• Comprehensive fundraising tools

• User-friendly interface

• Real-time analytics for informed decision-making

Cons:

• May require time to learn all features

• Pricing details are not publicly disclosed

Pricing:

• Free Plan: $0/month

• Unlimited Plan: $599/month

Discount for Nonprofits: As Paybee is tailored specifically for nonprofits, its services are designed to meet the unique needs of charitable organizations.

2. WordPress with Nonprofit Plugins

Builder Overview: WordPress is a versatile content management system that, when combined with nonprofit specific plugins, becomes a powerful tool for charities. Its open-source nature allows for extensive customization making it ideal for organizations with specific needs or very large charities. And while Wordpress is completely free to use, many nonprofit specific plugins do come at a cost. In addition, there are server fees and if you’re not familiar with Wordpress, you will need to hire someone to keep your website up to date and secure.

Key Features:

• Customizable donation forms

• Event management

• Volunteer registration

• Email marketing integration

• SEO optimization

Pros:

• Highly customizable

• Extensive plugin library

• Large community support

Cons:

• May require technical expertise

• Regular maintenance needed

Pricing: WordPress itself is free, but costs can arise from hosting, premium themes, and plugins.

Discount for Nonprofits: Some hosting providers offer discounts for nonprofits. For instance, Kinsta provides a 15% discount to all charities and nonprofits.

kinsta.com

3. Wix for Nonprofits

Builder Overview: Wix is a user-friendly website builder that offers a range of templates and features tailored for nonprofits. Its drag-and-drop interface makes website creation accessible, even for those without technical expertise. While great for smaller websites and individuals that are non-techy, there are better options for those with skills and need more power from their website.

Key Features:

• Nonprofit-specific templates

• Integrated donation buttons

• Event management

• Volunteer sign-up forms

• SEO tools

Pros:

• Easy to use

• Affordable pricing

• Comprehensive support

Cons:

• Limited customization compared to open-source platforms

• May not scale well for larger organizations

Pricing:

• Light Plan: $17/month

• Core Plan: $29/month

• Business Plan: $36/month

Discount for Nonprofits: Wix partners with TechSoup to offer a 70% discount on a 2-year Premium plan for eligible nonprofits.

support.wix.com

4. Squarespace for Charities

Builder Overview: Squarespace is known for its sleek, professional templates and robust features. It's suitable for nonprofits looking to create a visually appealing online presence quickly and easily with limited nonprofit specific functionality.

Key Features:

• Donation integration

• Event management

• Blogging capabilities

• Email campaign integration

• Analytics

Pros:

• Professional design templates

• All-in-one platform

• Responsive customer support

Cons:

• Less flexible than some competitors

• Higher cost

Pricing:

• Personal Plan: $16/month

• Business Plan: $26/month

• Basic Commerce: $30/month

• Advanced Commerce: $46/month

Discount for Nonprofits: Enter NONPROFIT at checkout to receive 10% off your first payment.

5. Weebly for Nonprofits

Builder Overview: Weebly is a user-friendly website builder that offers drag-and-drop functionality, making it accessible for users without technical expertise. It's suitable for nonprofits seeking an affordable and straightforward platform to establish an online presence without a lot of bells and whistles.

Key Features:

• Customizable templates

• Integrated donation pages

• Event management tools

• Blogging capabilities

• SEO optimization

Pros:

• Intuitive interface

• Affordable pricing plans

• E-commerce integration

Cons:

• Limited design flexibility compared to some competitors

• Advanced features may require higher-tier plans

Pricing:

• Free Plan: $0/month

• Personal Plan: $10/month (billed annually)

• Professional Plan: $12/month (billed annually)

• Performance Plan: $26/month (billed annually)

weebly.com

Discount for Nonprofits: Weebly does not offer specific discounts for nonprofits. However, the free plan provides basic functionality, and the paid plans are competitively priced.

6. GoDaddy Websites for Nonprofits

Builder Overview: GoDaddy is a well-established web hosting and domain registration company that offers a website builder tailored for ease of use. It's suitable for nonprofits looking for a quick and straightforward way to establish an online presence without the need for a lot of customization options or specialized nonprofit options.

Key Features:

• Community and nonprofit-specific templates

• Event calendar integration

• Donation buttons

• Email marketing tools

• SEO optimization

Pros:

• Easy-to-use interface

• Comprehensive customer support

• All-in-one solution (domain, hosting, builder)

Cons:

• Limited customization options

• Some features may require additional costs

Pricing:

• Basic Plan: $9.99/month

• Standard Plan: $14.99/month

• Premium Plan: $19.99/month

• E-commerce Plan: $24.99/month

thegoodpixel.com

Discount for Nonprofits: GoDaddy does not offer discounts specifically for nonprofits. It's advisable to contact them directly to inquire about potential offers.

7. Shopify for Nonprofit E-commerce

Builder Overview: Shopify is a leading ecommerce platform that enables organizations to set up online stores with ease. This can be very helpful for those nonprofits looking to sell merchandise or manage fundraising products. Shopify can also be integrated with Wordpress to create a better full website experience for those selling physical goods. If you do not sell physical item, this is not the best option for your website presence.

Key Features:

• Comprehensive e-commerce tools

• Donation apps and plugins

• Inventory management

• Multiple payment gateways

• Mobile-responsive designs

Pros:

• Scalable solutions for growing organizations

• Extensive app marketplace

• 24/7 customer support

Cons:

• Transaction fees unless using Shopify Payments

• Monthly costs can add up with add-ons

Pricing:

• NPO Lite with an online store costs $29 USD per month

• NPO Full with an online store costs $99 USD per month

Discount for Nonprofits: Shopify does not offer standard nonprofit discounts although their NOP options are specifically meant for nonprofit enterprises.

8. Jimdo

Builder Overview: Jimdo is a website builder that emphasizes simplicity and speed, allowing users to create websites without any technical skills. It's suitable for small to medium-sized nonprofits seeking a straightforward online presence without a lot of specialized options or tools. Best for beginners that need a quick online presence.

Key Features:

• AI-driven website creation

• Donation button integration

• Blogging platform

• SEO tools

• Mobile optimization

Pros:

• Quick setup process

• Affordable pricing

• No coding required

Cons:

• Limited design flexibility

• Fewer advanced features

Pricing:

• Play Plan: Free

• Start Plan: $9/month

• Grow Plan: $15/month

• Unlimited Plan: $39/month

Discount for Nonprofits: Jimdo does not advertise specific discounts for nonprofits. The free plan offers basic features, and the paid plans are reasonably priced.

9. Webnode

Builder Overview: Webnode is a website builder that offers multilingual support, making it ideal for nonprofits operating in diverse regions. Its intuitive interface allows for quick website creation but lacks any nonprofit specific functionality.

Key Features:

• Multilingual website support

• Form builder for donations and contact

• Customizable templates

• SEO tools

• Mobile-responsive designs

Pros:

• Supports multiple languages

• User-friendly interface

• Affordable pricing plans

Cons:

• Limited e-commerce features

• Less extensive app marketplace

Pricing:

• Limited Plan: Free

• Mini Plan: $3.90/month

• Standard Plan: $7.50/month

• Profi Plan: $12.90/month

Discount for Nonprofits: Webnode does not advertise specific discounts for nonprofits. However, their free plan offers basic features, and the paid plans are reasonably priced.

10. Morweb

Builder Overview: Morweb is a website builder designed specifically for nonprofits. This content management system (CMS) comes packed with essential features that nonprofits need to build a strong online presence.

morweb.org

Key Features:

• Drag-and-drop editor

• Nonprofit-specific templates

• Built-in donation pages

• Event management tools

• Blogging platform

Pros:

• Designed specifically for nonprofits

• User-friendly interface

• Responsive customer support

Cons:

• Pricing may be higher than general website builders

• Limited customization compared to open-source platforms

Pricing:

• Starter: Starting at $149/month

• Grow: Starting at $199/month

• Engage: Inquire for pricing

• Enterprise: Inquire for pricing

Discount for Nonprofits: Morweb is designed specifically for nonprofits and offers tailored solutions to meet their unique needs. For specific discount information, it's advisable to contact Morweb directly.

11. PageCloud

Builder Overview: PageCloud is a flexible website builder that offers a balance between design freedom and ease of use. It's suitable for nonprofits seeking a customizable platform without the need for coding skills or highly optimized nonprofit features.

Key Features:

• Drag-and-drop editor

• Customizable templates

• SEO tools

• App integrations

• Mobile-responsive designs

Pros:

• High level of design flexibility

• User-friendly interface

• Strong customer support

Cons:

• Limited built-in features for nonprofits

• Some advanced features may require third-party integrations

Pricing:

• Standard Plan: $24/month

• Pro Plan: $39/month

Discount for Nonprofits: PageCloud does not publicly advertise discounts for nonprofits. It's recommended to contact them directly to inquire about potential offers.

12. Givecloud

Builder Overview: Givecloud is another platform designed to help nonprofits enhance donor engagement through personalized experiences. It integrates website building with donor management tools and can be useful for nonprofits looking to engage with their donors more efficiently.

Key Features:

• Customizable donation pages

• Donor management system

• Recurring donation options

• Peer-to-peer fundraising

• Integration with popular payment gateways

Pros:

• Focuses on donor engagement

• Comprehensive fundraising tools

• User-friendly interface

Cons:

• Limited general website building features

• May require integration with other platforms for full website functionality

Pricing:

• Starter Plan: $99/month

• Growth Plan: $199/month

• Professional Plan: Custom pricing

Discount for Nonprofits: Givecloud is designed specifically for nonprofits. For detailed pricing and potential discounts, it's best to contact Givecloud directly.

When selecting a website builder, nonprofits should consider their specific needs, budget, and the features offered by each platform to determine the best fit for their organization.

Quick Builder Overview

Here is a table summarizing the key details of the 12 nonprofit website builders:

Name	Key Features	Nonprofit Options	Pricing
Paybee	Fundraising tools, Event management, Donor CRM	Yes	Free plan up to $599 a month
WordPress + Plugins	Highly customizable, Donation plugins, SEO tools	Yes	Hosting from $4/month
Wix for Nonprofits	Drag-and-drop builder, Donation forms, SEO tools	Yes	Free plan, Paid from $16/month
Squarespace for Charities	Elegant templates, Fundraising integrations, Blogging	Yes	From $16/month
Weebly for Nonprofits	Simple drag-and-drop, E-commerce, Mobile-responsive	No	Free plan, Paid from $10/month
GoDaddy Websites for Nonprofits	AI-assisted design, Email marketing, E-commerce	No	From $10/month
Shopify for Nonprofit E-commerce	E-commerce, Donation plugins, Customizable themes	Yes	From $39/month
Jimdo	AI-powered builder, SEO optimization, Mobile-friendly	No	Free plan, Paid from $9/month
Webnode	Multilingual support, SEO tools, Form builder	No	Free plan, Paid from $3.90/month
Morweb	Nonprofit-specific CMS, Event tools, Donation pages	Yes	Custom pricing
PageCloud	Drag-and-drop, SEO tools, App integrations	No	From $24/month
Givecloud	Donor engagement, Peer-to-peer fundraising, CRM	Yes	From $99/month

This table provides a quick comparison to help nonprofits choose the best website builder based on their needs and budget.

How to Choose the Best Website Builder for Your Nonprofit

Choosing which builder is best depends on a lot of factors including your technological capabilities, cost and ease of use. Some builders come bundled with great tools designed specifically for non-profits while others are less robust but easier to manage and use. At the end of the day, it really comes down to what your specific organization needs at this time while still allowing the ability for your website to grow as your charity does.

Define Your Website Goals and Budget

Start with a clear vision of what exactly you want to achieve from having a website and what sort of investment you can afford to make that happen. If your main goal is fundraising, you’ll need built-in donation tools or plugins that allow you to expand your website’s abilities. If your focus is on educating your supporters then a blog or resource center is important. List out your must haves before comparing options so you can make decisions based on needs and not wants.

Budget also matters! Some website builders offer nonprofit discounts or free plans to get you to do business with them. Others require paid plans for essential features like custom domains or advanced donation tools. Factor in ongoing costs like hosting if you’re using a self hosted platform like Wordpress, plugins, or transaction fees from fundraising platforms. What may look like a great deal in the beginning can become expensive quickly if you’re not careful.

Consider Ease of Use and Design Flexibility

Most nonprofits don’t have a web development team, so a builder with an easy drag-and-drop editor is ideal. Platforms like Wix, Squarespace, and Weebly allow you to design pages visually without needing to understand complex coding. WordPress provides more flexibility but requires more setup and at least a basic understanding of their platform. If your nonprofit wants a fully custom look, check if the platform allows for advanced coding or custom themes. Platforms like Wix, Squarespace, and Weebly, while easy to use, often don’t allow you to customize the code they use making it hard to implement unique design elements in your site.

Evaluate Integrations with Donation Tools

A nonprofit website should make it simple for visitors to donate. Some website builders have built-in fundraising features, while others require third-party integrations. Platforms like Paybee and Givecloud focus specifically on nonprofit needs so they offer specialized tools like recurring donations and donor management options built in. In fact many of Paybee’s charity specific functionality can be seamlessly integrated into your website quite easily. In addition, if you’re using a specific payment processor like PayPal or Stripe, make the platform supports it or it’s easy enough to add it to your site.

Check for Mobile Responsiveness and Accessibility Compliance

More than half of web traffic comes from mobile devices these days and the number is growing every year. So it is super important to make sure your site works smoothly on all screen sizes. Most modern website builders offer mobile-friendly templates, but it’s still good to test them as far as how they look and how fast they load. Often times what looks on your desktop computer gets all broken when viewed on a cell phone.

Accessibility is another key factor. Your website should be usable by people with disabilities, following guidelines like the Web Content Accessibility Guidelines (WCAG). Features like alt text for images, readable fonts, and keyboard navigation support improve accessibility allowing your supporters with disabilities to engage with your organization without limitations.

Assess Security Features and Data Protection

Your website will likely collect sensitive data such as donor information and possibly even credit card information. This means you’ll need to include certain security functionality like SSL certificates which encrypt data and protect against cyber threats. If you handle donations you’ll also need to comply with Payment Card Industry (PCI) security standards. Some platforms, like Paybee, also offer extra security tailored specifically for nonprofit needs.

Look for Nonprofit Discounts or Free Options

Many website builders offer discounts or free plans for charities and foundations. Wix, Shopify, and Squarespace have special nonprofit pricing, while Paybee, Morweb and Givecloud focus exclusively on nonprofit organizations. Before committing, check if the platform offers special pricing for charities and if it requires verification, such as proof of nonprofit status.

Final Thoughts

Choosing the right website builder depends on your nonprofit’s needs, budget, and technical skills. Look for platforms that offer donation integration, are easy to use and offer excellent security features. If you need extra tools or features, check for nonprofit discounts. With the right platform, you can create a website that gives your organization the credibility and impact it deserves.

SEO Best Practices for Nonprofit Websites

The entire reason for having a website is to allow your supporters to find you online and hopefully allow new supporters to find you using a search engine like Google or Bing. But to correctly get indexed or listed in a search engine, you’ll need to have certain SEO (Search Engine Optimization) aspects nailed down when it comes to your website. This is often called ‘on-site or on-page’ SEO and it’s extremely important to get it right. If not, no one will be able to find you which defeats the entire reason for your site.

Keyword Research for Nonprofit SEO

Choosing the right keywords helps your website appear in relevant searches. This is super helpful for sites that will have a blog or other information that their site visitors can use. But in order to be sure people can find your content, you need to use keywords in places like your title, URL path and throughout your content. You can use free tools like Google Keyword Planner or Ubersuggest to find terms your audience is searching for. Focus on keywords related to your mission, fundraising efforts, and community services. For example, an animal charity might target "free spay in [city]" or "how to spay your pet." This not only lets your supporters find you, but also potential supporters looking for a place to donate their time and money to.

Optimizing Meta Descriptions, Titles, and Headers

Search engines use page titles and meta descriptions to understand your content, so always keep your titles short, relevant and include your primary keywords. Meta descriptions should also be concise summaries that encourage clicks and don’t include a lot of fluff or irrelevant information. Headers (H1, H2, H3) improve readability and help search engines understand the page structure. For example, an H1 might say "How to Support Our Nonprofit," while an H2 breaks down different ways to help. It is important you follow these guidelines or your content will never be found.

Creating Engaging and Informative Content

Search engines want you to produce quality content that site visitors will enjoy engaging with. If your content is low quality or boring to read, your position in the SERPs (Search Engine Results Page) will be lower than if you wrote great content and your site will be looked at as less trustworthy by both the search engines and your supporters. Use a mix of text, images, and videos to make your content more compelling is always a great idea to keep visitors on the page. Furthermore, answer common questions donors and volunteers might have, such as "Where does my donation go?" or "How can I get involved?" can dramatically help your nonprofit to grow.

Using Backlinks to Increase Domain Authority

Backlinks from reputable sites signal trust to search engines and can really help your website climb the SERPs. A backlink is a hyperlink that links text on a page on a website to another website, usually as a reference. The more quality links your website gets, the more search engines will trust you and push your content higher so it is found easier. You can start the link building process by reaching out to partner organizations, news outlets, and industry blogs to link to your site. Writing guest posts, issuing press releases, and getting listed in nonprofit directories can also boost credibility and rankings.

Leveraging Google My Business and Local SEO

If your nonprofit serves a local community you can set up a Google My Business profile that lists your organization in local searches and on Google Maps. Keep your profile updated with your address, contact details, and upcoming events and be sure to periodically check to make sure everything is showing up in Google correctly. You should also encourage your supporters to leave reviews for your cause as positive feedback improves your visibility.

Tracking Performance with Google Analytics

Google Analytics is an awesome free tool that provides insights into how people find and use your site. You can see which pages get the most traffic, how long visitors stay, and where they come from all in real time. This data helps you refine your SEO strategy over time by understanding which content people like the most, and what sort of keywords you’re site is more likely to rank for. You can also set up conversion tracking to see how well your donation pages and volunteer sign-ups perform. If you’re getting a ton of visits to your volunteer sign up page, but very few sign ups, it may indicate that the page isn’t satisfying their curiosity or answering important questions they have in order to decide to support your cause.

Final Thoughts

SEO takes time, but small improvements add up. By researching keywords, optimizing content, and tracking results, your nonprofit can reach more supporters and grow its impact. Keep refining your approach, and over time, you’ll see more traffic and engagement.

Wrapping Up

Choosing the best website builder for your nonprofit comes down to knowing what you need from your website, your technical ability and the amount of investment you can afford. Luckily there are a ton of options that start from free and work up according to the amount of tools and features you need.

Just be sure to have a good idea of what is necessary today, and what you may need someday in the nurture so you don’t need to switch platforms midstream. This is why we believe that using Wordpress for your website while integrating Paybee for all of your nonprofit functionality is the perfect choice for any organization looking to grow their user base and donation amounts for years to come.