7 Ways to Improve Your Nonprofit Storytelling
Stories have always captivated our attention, be it bedtime stories or fictional stories, we always get fascinated by them. According to recent research, statistically 80% of people remember stories better than facts. Because of this, stories act as a bridge and can play a vital role in connecting people. Additionally, storytelling is the best way to communicate as it finds a direct way into our minds and hearts. When you are hosting fundraising events, there’s no better way to generate excitement than storytelling. Especially during virtual and hybrid formats when it can be more difficult to connect with your audience virtually.
7 Crucial Ways to Improve Your Nonprofit Storytelling
Storytelling isn’t just for the fundraising portion of your event, it can also play a vital and effective technique for nonprofit organizations to increase awareness, recruit volunteers, as well as raising funds. A compelling narrative with an emotional hook can engage your donors and motivate them to take immediate action.
In order to connect with potential donors and strengthen relationships with current supporters, your nonprofit's story should be shared. So regardless of the genre of the event, be it a virtual event or any other, make sure your story connects with your specific audience. Whether you’re looking to increase donations, recruit more volunteers, or simply spread the word about what you're doing. We'll give you seven suggestions today to help you create stories for your nonprofit more effectively.
· Keep your distance with facts and figures
This is not to say that facts and data can't be part of your story, but you shouldn't make them the focus. It is not a suitable tale to talk about how much food you have distributed or how many households you have assisted, it’s not a story in and of itself but it can add to one. A story must stir the reader's emotions and inspire action. On the flip side, avoiding data entirely may cause your story to come across as pure fantasy.
Including data is an advanced step. If you need help figuring out the subtleties of what to include in your story, services like assignment help UK are available to help for both professionals and students.
· Be specific with your story
When people feel a strong connection with your organization and your story, they’re more likely to interact and donate. To encourage empathy, focus your story on a particular person or event. Make it about one person's struggle. A narrative about a gullible Ph.D. candidate is more likely to connect with people than a statistic like "a million students seek dissertation writing services" Before discussing the hundreds of people you assisted, make sure your audience has an understanding of some of the unique, emotional experiences that your organization may provide.
· Connect with your audience
Although most stories are quite universal and the most fundamental story structure typically works across cultures and backgrounds, spending time getting to know your audience still has a lot of value. Always consider "Who am I speaking to? And how can I tell them this narrative in a way that will have the most impact on them? The same narrative can be told in a variety of ways using various protagonists, viewpoints, and other forms of storytelling.
· Make storytelling organizational culture
A storytelling corporate culture won't "emerge" merely because one or a few employees are passionate about it, even with a structure in place. The entire fabric of the organizational culture of your nonprofit must incorporate storytelling (from executives to volunteers).
Ensure that every member of your staff, board, and volunteers is aware of the benefits of using tales to raise money. Everyone's job description should include finding and gathering inspiring tales for usage.
· Build strong characters
Using better characters is the best advice. A tale is really just a collection of characters shifting from one mood to another, typically from depressed to upbeat. The majority of organizations stick to one type of character. The poor child who needs shoes or water, the dying fish, the puppy who needs to be adopted, or the needy youngster who needs shoes. But it's time we switched up the characters. Therefore, as a nonprofit, you might discuss the experiences of your volunteers. Why did they decide to volunteer for your group? Another idea is to discuss the members of your board, what motivated them to play such a central role in your organization?
· Target your story on social media
The second piece of advice is to modify your storytelling for various social media efforts. Consider that you are making a film to describe a recent activity you engaged in. LinkedIn is a site for professionals who wish to watch a full-length video, therefore you are able to submit longer content there. Snapchat videos can only be one minute long, and most users only stay tuned for 10 to 15 seconds. In order to appeal to the younger audience on Snapchat, you might want to shorten your content.
· Keep emotions involved
Nonprofits frequently fall into the trap of speaking too much in the name of their constituents due to their good intentions and expertise. Give the people you assist a name, a face, and the ability to speak for and about themselves. To do this, use excerpts from interviews and testimonials.
Georgina Josh is a content creator and writer for nonprofits. She is extremely passionate about social movements, sustainability, and meaningful work. When she's not working, she's fixated on cooking or coffee. She is working with Do my assignment to provide students help around the globe.