5 Reasons Why A Recurring Giving Program Is Great For Your Nonprofit

Nonprofits often rely on donations to keep their missions alive. Whether you’re a nonprofit for cancer research, a homeless outreach, addiction recovery, or some other cause, you’ll be much familiar with having to ask around and campaign for donations. Even when you have your recurring donors doing their part in supporting your cause, there has to be a way to keep trackof your donors when it comes to transactions and communications.

Have you considered using a recurring giving program for your nonprofit?

In this article, we’ll show you 5 reasons why a recurring giving program can be beneficial for your nonprofit. From better relationships with your donors, to easier tracking of transactions and communications, having a recurring giving program can do wonders for your nonprofit!

1. Stronger Sense Of Community

“A recurring giving program lets your nonprofit create a sense of community in a more meaningful way,” says Ryan Aubrey, a business blogger at Draft Beyond and Writinity. “With a recurring giving program, you can have effective conversations with potential donors and existing ones.You can also tailor your communications, so that you can speak to recurring donors and newbies on a more personal level. Recurring donors can reap the rewards of making their contributions to your nonprofit, including exclusive perks, personalized thank-you messages, and so on.”

2. The Ability To Better Manage Donor Accounts

Donors have a right to their transactions, when it comes to donating to your cause. When they’re able to see their money being put to work, then they’ll trust your nonprofit more.

That’s why online charity fundraising platforms like Paybee make it easy for donors and nonprofits to keep track of all donation transactions in a recurring donation program. The best part is security – Without jeopardizing sensitive data of donors (i.e., payment amounts, addresses, credit/debit card info, etc.), nonprofits can ensure that all the necessary steps (and then some) are taken, and that security on personal data is top priority. Plus, Paybee lets you keep consistent communication with your donors, so that transparency is practiced 24/7.

3. More Cost-Effective

Treating your recurring donors with perks for their contributions shouldn’t have to be expensive to your nonprofit. Although monetary gains shouldn’t be the driving force of your initiative, it’s important to have a recurring giving program that’s cost-effective, so that you can spend campaign funds on other important things.

The good news is, Paybee provides a hassle-free, no-contract2% per transaction fee service, with customizable and affordable solutions for all charities and nonprofits.With Paybee, you can set up customizable communications and emails to your recurring donors without spending a lot of money on doing so.

4. Better Planning For The Long Term

Running a nonprofit takes a lot of planning, especially if you’re going about this for the long-run. From campaigning to imploring potential and existing donors to contribute to your cause, planning from start to finish is a must.

Luckily, with a good recurring giving program like Paybee can help nonprofits plan for future campaigns. However, Paybee suggests that the key to making things long-term is by continuing to engage with supporters even after a campaign has ended. Not only does this help your nonprofit to stay relevant, but it also helps you maintain your wonderful relationships with your donors.

5. Strengthens Donor Relationships

“Your donors are most important to your nonprofit, since they’re the lifeblood of your cause,” says Candice Waters, a project manager at Research papers UK. “With that said, a recurring giving program lets you connect with your recurring donors in a more personalized manner. By sending them personalized messages and emails through the program, you’re able to stay connected to your most loyal followers, thus enticing them to continue supporting your cause. You can also create an emailing list to help keep your recurring donors posted on upcoming events, campaigns, important updates, and so on.”

Conclusion

Ultimately, nonprofits have so much to do to ensure that they keep their current donors happy, while communicating to prospective donors about your cause. The good news is, things can be easier for nonprofits when they consider building and using a recurring giving program.

By taking into account these 5 reasons, you and your nonprofit can see how you can use a recurring giving program to your advantage, especially for your next campaign. We wish you the best of luck in your nonprofit endeavors!

Jenny Williams is a writer and editor at Term paper writing service and Lucky Assignments Oxford. She is also a contributing writer for Gum Essays. As a business analyst, she helps companies improve their business practices through analytics and coding.