Fundraising in Social Networks: 8 Common Mistakes
Social networks are an excellent way to raise funds for a charity. They offer the ability to get your message out there and get people involved in supporting your cause.
But, not everyone who uses social media is on the same page when it comes to raising money online. There are a lot of misconceptions about fundraising on Facebook and Twitter that need clarification before you go live with your campaign.
In this article, we will talk about eight common mistakes charities make when fundraising through social media and what you should do instead! Before we get into the mistakes, we acknowledge that running a campaign can be overwhelming especially if you have commitments like classes or something like that.
To avoid being overwhelmed, consider having experienced writers from platforms like bestessays.com. They will take care of your assignment so you can channel most of your energy to the campaigns.
Not knowing your cause
Make sure you and everyone on your team are aware of the exact things needed to help. If they are not, malicious donors may take advantage of that confusion by creating fake stories about what you need or making up their own stories.
This can be very damaging to a charity's reputation because trust is necessary for fundraising! For example, if someone has cancer, do not accept donations for "research" since it does not always go toward research! It could also lead people to believe there isn't enough money going toward treatments, making them less likely to donate later down the line when real funding becomes available again.
Using generic images
It's hard to stand out on social media because there are hundreds of other campaigns going on at the same time. Using photos that have been used before won't be very effective since people will quickly recognize them as being part of another fundraiser and tune you out. Showing donors what they can expect from your charity helps build trust, so make sure you do some research beforehand!
Not having specific goals
This point ties into knowing your cause. It's important to know exactly what you're fundraising for so that donors can see the value in giving money rather than just asking for it out of pity or sympathy! Make sure these are clearly stated on your campaign page and any other locations where people will be able to find them easily.
For example, if you are raising funds for an animal shelter, be very clear that the money will go towards food and medical care. Make it apparent what kind of animals they help so donors can see how their contribution makes a difference in actual lives!
Not explaining how their money will be spent
If you are asking for donations, it is important to let people know exactly where their contributions will go. Depending on your cause, this could mean a number of different things, so make sure the information is easily available! For example, if donors can't see what kind of food or medicine they'll get by donating, they might choose to buy it themselves.
The most important thing is being transparent so people can see what their money will be going towards! If there are any costs associated with the campaign, make sure these are listed as well since this includes things like transportation and salaries for staff members who dedicate time to your cause. It's okay if you don't have exact figures, just provide a range!
Not asking for enough
It's important to set a goal that is achievable and high enough to make an impact! If it seems too low, people might question whether you will be able to put their donations towards good use. At the same time, having one that is too steep can discourage potential backers as well, so make sure there is a good balance.
For example, if your goal is only $50, it might not seem like you'll be able to do much with that amount of money, but for larger organizations, this could make a big difference! It's all about setting the right expectations, and potential donors will appreciate knowing exactly what they can expect from their contribution.
Not setting up offline methods of donation
It's important to allow people the option of donating in different ways, so you don't miss out on potential backers! If your campaign is only online, it will be harder for donors who prefer to give by other means. While social media platforms are great, not everyone uses them, which can make things feel very limiting.
It's okay if you don't have the means to set up offline donation methods yourself but make sure these are available through your website or another location where people can find them! It is also important that they are easily located and straightforward since this will encourage more people to check it out. Do some research beforehand to know what kind of technology is available and how to use it!
Not considering the cost of rewards
Campaigns can often have a lot of fantastic perks for backers, so it's important to consider not only what they are but how much money you will need! It might seem like a good idea to offer something really nice, but if there is no way to cover the costs, then potential donors won't be able to get them.
For example, if you plan to send a backpack with school supplies and snacks to every child who donates $25-$50 (depending on the age of the student), make sure there is enough money set aside for this! It can be difficult to find sponsors, but it's worth considering since they could cover some of these costs or help in another way.
Not thanking donors enough
When people choose to make a donation, it is important that they feel like their contribution has made an impact and not just been "thrown away" into something without any thought. This can be difficult, but if you let them know how much their money will help, why exactly the cause matters, and what kind of difference this makes to the people involved, they will feel more encouraged to contribute!
While these might seem like obvious mistakes, it's still important to remember that campaigns are all about learning from past experiences. People will appreciate knowing what they can expect when making a donation because this helps build trust, which is something you want with all your supporters.